HomePod

HomePod is a sight to behold.

Branded content is really popular. After reporting on the three commercials Walmart aired during this past Sunday's Academy Awards ceremony, in which three female directors were tasked with making one-minute shorts that emphasized the company's recognizable "blue box," Apple's latest four-minute (!) promotional material has dropped courtesy of director Spike Jonze.

Is it a music video, a commercial, or an auteurist's mindbending short film? Perhaps it's all three. One thing is for certain: Jonze's latest for-hire work serves as a push for Apple's new HomePod, a sleek device the company describes as "a powerful speaker that sounds amazing and adapts to wherever it's playing. It's the ultimate music authority, bringing together Apple Music and Siri to learn your taste in music."

From Apple's description, the device sounds like a cross between a personal DJ and an extremely invested musicologist.

From: nofilmschool.com